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Business Networking

5 Ways Networking and Personal Relationships are Keys to Business Success

Effective networking and developing personal relationships are major factors in the growth and success of most any business. Creating a personal connection between the people involved in the transactions builds trust. This especially holds true for service businesses because, in the end, people do business with people — not companies. Consider these five benefits of business networking and how to implement them into your overall business-building strategy. Connections. “It’s not WHAT you know, but WHO you know,” is so true. When you intentionally reach out to fellow entrepreneurs in your local area or profession, you make connections that can benefit Read More

Business Networking

How to Start a Landscape, Lawn, Nursery or Greenhouse Business

Also referred to as the green industry, many new businesses in this niche are started every year by hard-working people. But the harsh reality of startups in general  is that only 56% of new businesses are still viable after the first three years. Make sure you start with a solid business plan to help your dream succeed and grow. Penn State University Extension has published a helpful online guide to starting landscaping, lawn, nursery and greenhouse businesses. The Extension is funded by the U.S. Department of Agriculture and state and county governments. It enables educators, faculty, and local volunteers to Read More

Business Networking

Why Connecting with Emotions is Key to Persuasion

The end goal of advertising and marketing your product or service is ultimately more sales and higher profits. There is a proven advertising success formula: attract the attention of your potential customer + identify a problem they are facing + present your product or service as the solution to the problem = make the sale The key to effective marketing is connecting with the consumer’s emotions. By creating a narrative framework, or story, in your advertising, you will appeal to the part of the brain that determines the meaning of everything around us. Our human brains react first with emotions. Read More

Business Networking

3 Business Blogging Blunders to Avoid

Publishing a blog on your business website is a great idea for many reasons: It helps Google and other search engines find you It positions your company as the expert in your field It generates sales leads It’s a great way to stay in touch with your customers It builds trust and reliability with readers When done right, your business blog will bring in new customers and boost your bottom line. But posting regular quality content is difficult. And other — often unintentional — mistakes can keep you from getting the results that you want.   To stay on track Read More

Business Networking

12 Ways to Make Your Content Generate More Leads With Half the Work [Infographic]

Repurpose Your Content to Save Time and Money   Content, content, content… Everybody is talking about content. That is because content marketing is proven to be the best way to build leads, gain customers, and add profits. According to Demand Metric, content marketing costs 62% less than traditional marketing, and generates approximately 3X as many leads. The larger companies can easily manage their campaigns and the demand for valuable new content. But what is a smaller business, with limited staff and budget, to do? Infographic credit: Foundrmag.com 12 Strategic Ways to Repurpose Your Content: Iterate in audio – Consider adding Read More